Thank you Janine, I've never heard of the term 'newsjacking' before so I've learnt something new + useful, I've always just thought of them as examples of intertextuality! The term 'jacking' seems to have a somewhat negative connotation although the phenomena of playing on breaking news stories in a humorous way (sometimes more than others) seems to be generally quite well received by the public. I've also been thinking more of the fixity of forms such as the design of the IKEA instructions that seems to be so widely universal that many people will be able to pick up on such a parody quickly. I've been thinking about how forms gain distinctiveness so much so that it allows such parody to be easily recognisable although I don't have any answers yet. Thanks for the super interesting talk!

Hello! Thank you for the talk. I was thinking about your distinction between 'cute' and 'lethal' and I was wondering how you came up with this contrast - you mention public health studies which study the use of 'lethal' discourse but are there any that such use of 'cute' signs? I can think of parallels with Wee and Hiramoto's work on 'Kawaii' in Japan although I don't remember those as being related to public health. Also wondering if you have any examples where there are overlaps in the two categories, or examples which you had difficulty coding into either category. Thank you again!!