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Janine Strandberg: Solidarity for sale

Janine A. E. Strandberg: Solidarity for sale: Corporate social responsibility and newsjacking in global advertising during the COVID-19 pandemic "Examination of these adverts shows that, in order to compensate for this lack of legitimacy, the brands emphasise humour and, above all, a sense of solidarity. By avoiding direct promotion of products and instead encouraging the audience to take care, stay united, and protect themselves and their loved ones, these brands are fosteri